Lux new face

You're referring to the new face of LUX!

LUX, a popular soap brand, has been associated with various celebrity endorsers over the years. As of now, the brand's new face is none other than the talented and stunning actress, Alia Bhatt!

Alia Bhatt, known for her versatility in films like "Highway", "2 States", "Udta Punjab", and "Raazi", among many others, has been roped in by LUX to promote their brand. Her fresh and youthful energy perfectly aligns with the brand's values, making her an excellent fit for the role.

What do you think about Alia Bhatt as the new face of LUX?