Lead in news writing

The art of leading in news writing! A well-crafted lead, also known as a lede, is the opening sentence or paragraph of a news article that grabs the reader's attention and draws them in. Here are some tips to help you craft a compelling lead:

1. Make it attention-grabbing: Your lead should be interesting, surprising, or thought-provoking. It should make the reader want to keep reading to find out more.
2. Be concise: Keep your lead brief and to the point. Aim for 1-2 sentences at most.
3. Use active voice: Write in the active voice, as it tends to be more engaging and easier to read than passive voice.
4. Use vivid language: Use descriptive language to paint a picture in the reader's mind. This can help to create a sense of atmosphere and draw the reader in.
5. Provide context: Give the reader some background information or context about the story. This can help to make the story more relatable and interesting.
6. Use a strong verb: Choose a strong, active verb to start your sentence. This can help to create a sense of momentum and draw the reader in.
7. Avoid clichés: Try to avoid using overused phrases or clichés in your lead. Instead, opt for something fresh and original.
8. Use quotes: If possible, include a quote from a key source in your lead. This can add depth and context to the story.
9. Keep it simple: Avoid using jargon or technical terms that might confuse your readers. Keep your language simple and accessible.
10. Edit and revise: Once you've written your lead, edit and revise it carefully. Make sure it's clear, concise, and effective.

Here are some examples of effective leads:

• "A massive wildfire swept through the town of Oakdale, California, destroying hundreds of homes and forcing thousands to flee."
• "In a shocking turn of events, the CEO of a major corporation was arrested yesterday on charges of embezzlement."
• "A new study has found that a common pesticide is linked to a significant increase in the risk of cancer."

And here are some examples of ineffective leads:

• "The town of Oakdale, California, was affected by a wildfire."
• "The CEO of a major corporation was arrested yesterday."
• "A new study has been released."

Remember, the goal of a lead is to grab the reader's attention and draw them in. By following these tips, you can craft a compelling lead that sets the tone for the rest of your article.