Kodak new logo
Kodak, the iconic photography brand, has undergone a significant rebranding effort in recent years. In 2020, Kodak unveiled a new logo, which marks a significant departure from its traditional logo design.
The new Kodak logo is a modern, simplified, and more abstract design that aims to reflect the company's evolution from a traditional film-based business to a digital imaging and technology company.
Here are some key features of the new Kodak logo:
- Simplified shape: The new logo features a stylized letter "K" made up of two interconnected curves, which represents the connection between people and their memories.
- Abstract design: The logo is more abstract than its predecessor, which was a more literal representation of a camera or film strip. The new design is meant to be more versatile and adaptable across various platforms.
- Color scheme: The logo features a bold, bright blue color (#007bff), which is meant to evoke feelings of trust, reliability, and innovation.
- Typography: The custom-designed typography is clean, modern, and highly legible, making it suitable for use across various mediums, including digital and print.
The new Kodak logo is intended to signal the company's transformation into a technology-driven business, while still honoring its rich heritage and legacy in the photography industry.
What do you think of the new Kodak logo? Do you prefer it over the classic design?