Kia new logo
You're referring to the recent redesign of the Kia logo!
In February 2021, Kia Motors unveiled a new logo, marking the first major redesign of the brand's logo in 26 years. The new logo is a significant departure from the previous design, which featured a stylized tiger face.
Here are some key features of the new Kia logo:
- Simple and modern design: The new logo features a simple, geometric shape with clean lines and a minimalist approach. It's designed to be more versatile and adaptable across various platforms, including digital media.
- Tiger's face is gone: The iconic tiger's face, which was a part of the previous logo, has been replaced with a more abstract design. The new logo no longer features a tiger's face, but it still pays homage to the brand's Korean heritage and the tiger, which is a symbol of strength and courage in Korean culture.
- Three lines: The new logo features three lines that form a stylized triangle. The lines are designed to represent the brand's values of "movement," "innovation," and "progress."
- Color scheme: The logo features a bold, bright red color, which is meant to evoke a sense of energy, passion, and excitement. The red color is also a nod to the brand's Korean heritage, as red is a significant color in Korean culture.
- Adaptive design: The new logo is designed to be adaptable across various platforms, including digital media, print, and merchandise. The logo can be used in various formats, including a standalone logo, a stacked logo, and a horizontal logo.
Overall, the new Kia logo is a bold and modern design that reflects the brand's commitment to innovation, progress, and customer satisfaction.