Kfc new logo

You're referring to the recent rebranding of KFC!

In December 2020, KFC (Kentucky Fried Chicken) unveiled a new logo as part of a global rebranding effort. The new logo is designed to be more modern, sleek, and digital-friendly, while still paying homage to the brand's rich history and heritage.

Here are some key changes:

  1. Simplified design: The new logo features a simplified, hand-drawn design that is more minimalist and easy to recognize.
  2. Redesigned "Finger Lickin' Good" slogan: The iconic slogan has been updated to a more modern, cursive font, with the words "Finger Lickin' Good" written in a circular motion around the KFC logo.
  3. Color scheme: The logo features a bold, bright red color, which is meant to evoke the brand's signature fried chicken and the excitement of enjoying a meal at KFC.
  4. Digital-friendly design: The new logo is designed to be easily recognizable and scalable across various digital platforms, including social media, online ordering, and mobile apps.

The rebranding effort is part of KFC's strategy to appeal to a younger generation of consumers and to modernize the brand's image. The new logo has been rolled out globally, with the exception of a few countries where local regulations or cultural sensitivities may require adjustments.

What do you think of the new KFC logo?