Jzo fashionmenswear brand goes unconventional with summer 17 campaign lookbook
Here's a potential response:
JZO Fashion's Unconventional Summer '17 Campaign Lookbook
JZO Fashion, a menswear brand known for pushing boundaries, has unveiled its Summer '17 campaign lookbook, and it's a bold departure from traditional fashion norms. The brand's latest collection is a fusion of avant-garde style, streetwear sensibilities, and a dash of androgyny.
The lookbook features a diverse cast of models, each showcasing a unique interpretation of JZO's unconventional aesthetic. From oversized silhouettes to bold prints and statement accessories, every look is a testament to the brand's commitment to innovation and creativity.
Standout pieces include oversized suits with exaggerated shoulders, distressed denim with metallic accents, and graphic tees with provocative slogans. The color palette is equally striking, with a focus on bold brights, deep jewel tones, and metallic finishes.
The campaign's unconventional approach is reflected in its styling, with models sporting bold hairstyles, chunky jewelry, and statement accessories. The overall effect is a lookbook that's as much art installation as it is fashion showcase.
"We wanted to challenge traditional notions of masculinity and fashion," says JZO Fashion's creative director. "Our Summer '17 collection is about embracing individuality and self-expression, and we're thrilled to see how our customers will interpret and wear these looks."
The JZO Fashion Summer '17 campaign lookbook is now live on the brand's website and social media channels, offering a glimpse into the brand's bold and daring vision for the season ahead.
Key Looks:
- Oversized suit with exaggerated shoulders and bold, graphic print tie
- Distressed denim with metallic accents and chunky, layered jewelry
- Graphic tee with provocative slogan and high-waisted, wide-leg pants
- Statement accessories, including chunky chains, oversized hats, and bold, colorful socks
Influences:
- Avant-garde fashion and art
- Streetwear and skate culture
- Androgynous style and gender fluidity
Target Audience:
- Fashion-forward men and women who appreciate bold, unconventional style
- Individuals who value self-expression and individuality
- Fans of avant-garde fashion and art
Key Quotes:
- "JZO Fashion is all about pushing boundaries and challenging traditional notions of fashion and masculinity." - Creative Director
- "Our Summer '17 collection is a reflection of our brand's commitment to innovation and creativity." - Brand Representative