Juventus new logo

Juventus Football Club, one of the most successful and iconic football clubs in the world, has undergone several logo changes throughout its history. Here are some of the most notable ones:

Current Logo (2017-present)

The current Juventus logo, designed by Interbrand, features a stylized letter "J" made up of three stripes, with the club's name written in a modern, sans-serif font. The logo is a nod to the club's rich history and its iconic black and white stripes.

Previous Logos

  1. 1900-1920: The first Juventus logo featured a stylized letter "J" with a crown on top, symbolizing the club's royal connections.
  2. 1920-1927: The logo was simplified to a single-stripe "J" without the crown.
  3. 1927-1949: The logo featured a shield with a stylized "J" and the club's name written in a serif font.
  4. 1949-1950: The logo was modified to feature a stylized "J" with a ball and a crown, symbolizing the club's success on the pitch.
  5. 1950-1967: The logo returned to a single-stripe "J" with the club's name written in a sans-serif font.
  6. 1967-1990: The logo featured a stylized "J" with a shield and the club's name written in a serif font.
  7. 1990-2017: The logo was modified to feature a stylized "J" with a modern, sans-serif font and a subtle nod to the club's black and white stripes.

New Logo Rumors

There have been rumors of a potential new Juventus logo in recent years, but none have been officially confirmed by the club. However, in 2020, Juventus filed a trademark application for a new logo featuring a stylized "J" with a modern, geometric design. The new logo is said to be a nod to the club's history and its iconic black and white stripes, while also incorporating modern design elements.