Instagrams new algorithm

The ever-changing world of Instagram's algorithm!

In 2020, Instagram introduced a new algorithm that aims to show users more relevant content in their feeds. Here's a breakdown of the key changes:

1. Ranking factors:

The algorithm now considers the following factors to rank posts:

a. User engagement: Likes, comments, saves, and shares on your posts. b. User behavior: How users interact with your content, such as scrolling, tapping, and hovering. c. Post quality: The quality of your content, including factors like image quality, caption relevance, and overall engagement. d. Account type: The type of account you have (e.g., personal, business, influencer). e. Timing: When you post and how it affects user engagement. f. User feedback: How users interact with your content, such as hiding or reporting posts.

2. Feed ranking:

The algorithm now uses a more complex ranking system to determine the order of posts in your feed. This includes:

a. Post relevance: How relevant your content is to the user's interests and engagement patterns. b. Post freshness: How recent your content is, with newer posts generally ranking higher. c. Post engagement: The level of engagement your post receives, including likes, comments, and saves.

3. Content types:

The algorithm now prioritizes different content types, such as:

a. Photos: High-quality, visually appealing photos are more likely to be shown. b. Videos: Engaging, high-quality videos are more likely to be shown. c. Stories: Instagram Stories are now more prominent in the feed, with the algorithm prioritizing stories that are likely to be engaging.

4. Account types:

The algorithm now treats different account types differently, such as:

a. Business accounts: Business accounts are more likely to be shown in the feed, especially if they have a strong engagement history. b. Influencer accounts: Influencer accounts are more likely to be shown in the feed, especially if they have a strong engagement history and relevant content.

5. User preferences:

The algorithm now takes into account user preferences, such as:

a. Hidden posts: If a user hides a post, the algorithm will reduce the visibility of similar content. b. Reporting: If a user reports a post, the algorithm will reduce the visibility of similar content.

6. Frequency of posting:

The algorithm now considers the frequency of posting, with accounts that post too frequently or too infrequently being less likely to be shown.

7. Engagement patterns:

The algorithm now looks at engagement patterns, such as:

a. Peak engagement times: The algorithm will prioritize posts that receive high engagement during peak times. b. Engagement consistency: The algorithm will prioritize accounts that consistently receive high engagement.

8. Content diversity:

The algorithm now prioritizes content diversity, showing a mix of different content types, such as photos, videos, and stories.

9. User feedback:

The algorithm now takes into account user feedback, such as:

a. Likes and comments: The algorithm will prioritize posts that receive likes and comments. b. Reactions: The algorithm will prioritize posts that receive reactions, such as hearts, laughter, and surprise.

10. Algorithm updates:

The algorithm is constantly being updated to improve the user experience and reduce spam. These updates can affect the visibility of your content, so it's essential to stay up-to-date with the latest changes.

By understanding these changes, you can adapt your content strategy to optimize your visibility on Instagram and engage with your audience more effectively.