Instagram old logo vs new logo
The iconic Instagram logo!
Instagram, a popular social media platform, has undergone a few logo changes since its inception in 2010. Let's take a look at the old logo vs the new logo:
Old Logo (2010-2016)
The original Instagram logo, designed by Kevin Systrom and Mike Krieger, featured a stylized camera with a rainbow-colored lens. The camera was a nod to the app's focus on photography and visual storytelling. The logo was simple, yet distinctive and memorable.
New Logo (2016-present)
In 2016, Instagram introduced a new logo, designed by the same creative team. The new logo features a stylized "Instagram" wordmark with a camera icon integrated into the letter "I". The camera is now a subtle, minimalist design element, rather than the central focus of the logo. The new logo is more modern, sleek, and versatile, allowing for easier use across various platforms and devices.
Key differences:
- Simplification: The new logo is more streamlined and simplified, with fewer lines and a more minimalist approach.
- Integration: The camera icon is now integrated into the wordmark, rather than being a standalone element.
- Color scheme: The new logo features a more muted color palette, with a focus on Instagram's signature blue and white colors.
- Flexibility: The new logo is designed to be more versatile, allowing for easier use across different platforms, devices, and contexts.
Why the change?
The logo change was likely driven by Instagram's desire to modernize its brand identity and better reflect its evolving focus on visual storytelling, community building, and user engagement. The new logo is more adaptable and flexible, allowing Instagram to expand its reach and presence across various platforms and devices.
What do you think of the old vs new Instagram logo? Do you prefer the simplicity and boldness of the original, or the modernity and versatility of the new design?