Hp new logo

You're referring to the recent rebranding of Hewlett-Packard (HP)!

In August 2015, HP introduced a new logo, which marked a significant change in the company's visual identity. The new logo is a simplified and modernized version of the classic HP logo, which had remained largely unchanged since its introduction in 1979.

Here's a brief overview of the new logo:

Design: The new logo features a bold, sans-serif font with a custom-designed "H" and "P" letters. The letters are designed to be more geometric and modern, with clean lines and a consistent stroke width.

Color scheme: The logo retains the classic HP colors, which are a combination of blue and orange. The blue color is a deeper, richer shade, while the orange is a brighter, more vibrant tone.

Typography: The new logo uses a custom-designed font, which is optimized for digital use. The font is designed to be highly legible and versatile, making it suitable for use across various mediums, including print, digital, and packaging.

Meaning: The new logo is designed to reflect HP's evolution as a company, which has grown from its humble beginnings as a small electronics company to a global technology leader. The logo is meant to convey a sense of innovation, modernity, and forward-thinking.

Impact: The new logo has been well-received by the design community and has been praised for its simplicity, elegance, and modernity. The rebranding effort has also helped to refresh HP's overall visual identity and messaging, positioning the company as a leader in the technology industry.

Overall, the new HP logo is a significant departure from the classic logo, but it effectively communicates the company's values and vision for the future.