How to write news headlines

Writing effective news headlines is a crucial part of journalism, as it can make or break the success of a news story. Here are some tips to help you write compelling news headlines:

1. Keep it concise: Headlines should be short and to the point. Aim for 6-8 words or less.
2. Be specific: Avoid vague headlines. Instead, focus on the main event, person, or issue.
3. Use action verbs: Verbs like "BREAKS," "REVEALS," "SAYS," and "CLAIMS" can add energy to your headline.
4. Use numbers: Including numbers in your headline can make it more attention-grabbing and informative.
5. Make it provocative: A good headline should pique the reader's interest and encourage them to read the story.
6. Use keywords: Incorporate relevant keywords from the story to help with search engine optimization (SEO).
7. Avoid clichés: Steer clear of overused phrases and instead opt for fresh, creative language.
8. Use quotes: Including quotes from key figures or experts can add depth and context to your headline.
9. Be accurate: Ensure your headline accurately reflects the content of the story.
10. Test and refine: Try out different headlines and refine them based on feedback and performance.

Here are some examples of effective news headlines:

• "BREAKING: Trump Announces Surprise Withdrawal from Paris Climate Accord"
• "New Study Reveals Alarming Rise in Global Obesity Rates"
• "Local Man Wins $1 Million Lottery Jackpot"
• "Mayor Vows to Address Homelessness Crisis in City"
• "Scientists Discover New Species of Ancient Human in Africa"

And here are some examples of ineffective headlines:

• "Big News Happening Today" (too vague)
• "Something Important Is Going On" (too vague)
• "Local Man Does Something" (too generic)
• "City Experiences Weather" (too generic)
• "New Study Says Something" (too vague)

Remember, the goal of a news headline is to entice readers to click on the story and learn more. By following these tips, you can craft headlines that are informative, attention-grabbing, and effective.