How to write a news release

A news release, also known as a press release, is a written statement that provides information to the media and the public about a particular event, issue, or announcement. Here's a step-by-step guide on how to write a news release:

Purpose: Before you start writing, define the purpose of your news release. What is the main message you want to convey? What do you want to achieve with your release?

Structure: A typical news release follows a standard structure:

  1. Headline: A concise and attention-grabbing headline that summarizes the main message.
  2. Dateline: The city and state (or country) where the news is happening.
  3. Introduction: A brief overview of the story, including the main message and key points.
  4. Body: The main content of the release, providing more details and supporting information.
  5. Boilerplate: A brief description of your organization or company.
  6. Contact Information: Your name, title, phone number, and email address for media inquiries.
  7. End: A closing statement or call to action.

Key Elements:

  1. Newsworthiness: Make sure your release is newsworthy and relevant to your target audience.
  2. Clear and concise language: Use simple and straightforward language to convey your message.
  3. Accurate and factual information: Verify the accuracy of your information and provide credible sources.
  4. Attention-grabbing headline: Craft a headline that grabs the reader's attention and encourages them to read on.
  5. Relevant keywords: Include relevant keywords to help your release get picked up by search engines.
  6. Visuals: Consider including images, videos, or infographics to make your release more engaging.

Tips and Best Practices:

  1. Keep it short: Aim for a length of 300-500 words.
  2. Use a formal tone: Avoid using jargon or overly technical language.
  3. Use active voice: Write in the active voice to make your release more engaging.
  4. Include quotes: Add quotes from relevant individuals to provide additional context and perspective.
  5. Proofread: Carefully review your release for errors in grammar, spelling, and punctuation.
  6. Distribute widely: Send your release to relevant media outlets, online news platforms, and social media channels.

Example of a News Release:

Headline: Local Non-Profit Launches New Program to Support Homeless Youth

Dateline: New York, NY

Introduction: Today, [Non-Profit Name] announced the launch of a new program aimed at supporting homeless youth in the New York City area. The program, called "Youth Connect," provides a range of services including housing assistance, job training, and mental health support.

Body: The program is designed to help homeless youth aged 18-24 get back on their feet and achieve stability in their lives. "Youth Connect" will provide a safe and supportive environment for young people to access the resources they need to succeed. The program will also offer job training and placement services to help young people gain employment and become self-sufficient.

Boilerplate: [Non-Profit Name] is a non-profit organization dedicated to supporting homeless youth in the New York City area. Our mission is to provide a range of services and support to help young people achieve stability and independence.

Contact Information: For more information, please contact [Your Name], Executive Director, at [Phone Number] or [Email Address].

Remember to tailor your news release to your specific audience and purpose, and to follow the guidelines and best practices outlined above.