How to run tiktok ads in 2022 beginners tutorial complete guide

Here is a complete guide on how to run TikTok ads in 2022, perfect for beginners:

Step 1: Create a TikTok Ad Account

  1. Go to the TikTok Ads Manager website (ads.tiktok.com) and click on "Sign Up" in the top right corner.
  2. Fill out the registration form with your business information, including your name, email address, and password.
  3. Verify your email address by clicking on the link sent to you by TikTok.
  4. Once verified, you'll be redirected to the TikTok Ads Manager dashboard.

Step 2: Set Up Your Ad Account

  1. Click on the "Settings" icon (represented by a gear) in the top right corner of the dashboard.
  2. Fill out your business information, including your business name, industry, and website URL.
  3. Add your payment method (you can use a credit card or PayPal).
  4. Set your daily or total budget for your ad campaigns.

Step 3: Choose Your Ad Objective

  1. In the TikTok Ads Manager dashboard, click on "Create" and then select "Ad Campaign".
  2. Choose your ad objective from the following options:
    • Awareness: Reach a large audience and increase brand awareness.
    • Consideration: Drive website traffic, app installs, or engagement.
    • Conversion: Drive sales, sign-ups, or other conversions.
  3. Set your target audience, including demographics, interests, and behaviors.

Step 4: Create Your Ad Creative

  1. Click on "Create" and then select "Ad Creative".
  2. Choose the type of ad you want to create:
    • In-Feed Ad: A full-screen ad that appears in the user's feed.
    • Branded Effect Ad: A branded effect that users can apply to their videos.
    • TopView Ad: A full-screen ad that appears at the top of the user's feed.
  3. Upload your ad creative assets, including:
    • Image or video
    • Headline and description
    • Call-to-action (CTA) button
  4. Set your ad's duration, frequency, and rotation.

Step 5: Set Your Bidding Strategy

  1. In the "Bidding" section, choose your bidding strategy:
    • Cost per Click (CPC): Pay for each click on your ad.
    • Cost per Impression (CPM): Pay for each 1,000 impressions of your ad.
    • Cost per Conversion (CPC): Pay for each conversion (e.g., sale, sign-up).
  2. Set your bid amount and adjust your bid strategy as needed.

Step 6: Launch Your Ad Campaign

  1. Review your ad campaign settings and make any necessary adjustments.
  2. Click "Launch" to start your ad campaign.
  3. Monitor your ad campaign's performance in the TikTok Ads Manager dashboard.

Step 7: Optimize and Scale Your Ad Campaign

  1. Monitor your ad campaign's performance regularly.
  2. Use the data to optimize your ad campaign, including:
    • Adjusting your targeting, bidding, and ad creative.
    • Pausing or deleting underperforming ads.
  3. Scale your ad campaign by increasing your budget or ad frequency.

Additional Tips and Best Practices

  1. Use high-quality ad creative assets that are relevant to your target audience.
  2. Set clear and concise ad copy that resonates with your target audience.
  3. Use TikTok's advanced targeting options, such as interest-based targeting and lookalike targeting.
  4. Monitor your ad campaign's performance regularly and adjust your strategy as needed.
  5. Consider using TikTok's automated bidding feature to optimize your ad campaign's performance.
  6. Use TikTok's ad scheduling feature to schedule your ads to run during specific times of the day or week.
  7. Consider using TikTok's retargeting feature to target users who have interacted with your brand or content.

By following these steps and tips, you can create and run effective TikTok ads that drive results for your business.