How to create new audience mailchimp

To create a new audience in Mailchimp, follow these steps:

Method 1: Create a new audience from the Audiences tab

  1. Log in to your Mailchimp account and navigate to the Audiences tab.
  2. Click the Create audience button.
  3. Choose the type of audience you want to create:
    • List: A list of subscribers who have opted-in to receive emails from you.
    • Segment: A group of subscribers who meet specific criteria, such as demographics, behavior, or engagement.
    • Group: A group of subscribers who are part of a specific group or category.
  4. Enter a name for your audience and add a description (optional).
  5. Choose the default settings for your audience, such as the default email address and the default language.
  6. Click Create audience to create your new audience.

Method 2: Create a new audience from a campaign

  1. Log in to your Mailchimp account and navigate to the Campaigns tab.
  2. Click the Create campaign button.
  3. Choose the type of campaign you want to create (e.g., email, automation, or abandoned cart).
  4. In the Audience section, click the Create a new audience button.
  5. Follow the same steps as above to create a new audience.
  6. Once you've created your audience, you can add subscribers to it from the campaign builder.

Additional tips: