How to create a new audience in mailchimp
To create a new audience in Mailchimp, follow these steps:
Method 1: Create a new audience from scratch
- Log in to your Mailchimp account and navigate to the Audiences tab.
- Click the Create audience button.
- Choose a name for your audience and add a description (optional).
- Select the type of audience you want to create:
- List: A list of subscribers who have opted-in to receive emails from you.
- Segment: A group of subscribers who share specific characteristics or behaviors.
- Automation: An audience that is automatically added or removed based on specific conditions.
- Set up your audience's settings:
- Default subscription status: Choose whether new subscribers are automatically added to the audience or require approval.
- Default email address: Set the default email address for new subscribers.
- Click Create audience to create your new audience.
Method 2: Create a new audience from an existing list or segment
- Log in to your Mailchimp account and navigate to the Audiences tab.
- Click the Create audience button.
- Select Create from existing list or segment.
- Choose the list or segment you want to use as the basis for your new audience.
- Set up your audience's settings (as described above).
- Click Create audience to create your new audience.
Method 3: Import subscribers from another source
- Log in to your Mailchimp account and navigate to the Audiences tab.
- Click the Create audience button.
- Select Import subscribers.
- Choose the source of your subscribers (e.g., CSV file, Google Sheets, etc.).
- Upload your subscriber list or connect to your chosen source.
- Set up your audience's settings (as described above).
- Click Create audience to create your new audience.
Tips and best practices
- Make sure to set clear and concise audience names and descriptions to help you and your team quickly identify the audience.
- Use segmentation to create targeted audiences based on specific characteristics or behaviors.
- Regularly review and update your audience settings to ensure they align with your marketing goals and subscriber preferences.
- Consider using Mailchimp's automation features to automatically add or remove subscribers from your audience based on specific conditions.