How much does tiktok pay
The million-dollar question!
TikTok, being a social media platform, doesn't directly pay its users for creating content. However, there are several ways creators can earn money on the platform:
- Ad revenue: TikTok's Ad Revenue Sharing Program allows popular creators to earn money from ads displayed on their videos. The program is invite-only, and creators must have at least 1 million followers and 10 million views in the past 30 days to be eligible. The payout is reportedly around $0.01 to $0.05 per 1,000 views.
- Branded partnerships: Creators can partner with brands to promote their products or services in their TikTok videos. This can be a lucrative way to earn money, with rates ranging from $100 to $10,000 or more per post, depending on the creator's audience size and engagement.
- Sponsored content: Similar to branded partnerships, creators can earn money by creating sponsored content for brands. This can include videos, challenges, or other types of content.
- Affiliate marketing: Creators can earn commissions by promoting products or services of other companies and including affiliate links in their TikTok bio or in the comments section.
- Merchandise: Creators can sell their own merchandise, such as t-shirts, hats, or other items, to their fans and followers.
- Music sales: TikTok has a feature called "Reaction" that allows users to purchase and download songs from the platform. Creators who produce music can earn money from these sales.
- TikTok's Creator Fund: In 2020, TikTok announced a $200 million fund to support creators in the United States. The fund will provide financial support to creators who produce high-quality content and engage with their audience.
It's worth noting that TikTok takes a 50% cut of the ad revenue generated by its creators, and the platform also has a minimum payout threshold of $100.
To give you a better idea of the earning potential on TikTok, here are some rough estimates of what popular creators can earn:
- Micro-influencers (10,000 to 100,000 followers): $100 to $1,000 per month
- Mid-tier influencers (100,000 to 1 million followers): $1,000 to $10,000 per month
- Top-tier influencers (1 million to 10 million followers): $10,000 to $50,000 per month
- Celebrity influencers (10 million+ followers): $50,000 to $100,000 per month or more
Keep in mind that these are rough estimates and may vary depending on the creator's niche, engagement, and other factors.