Hotel booking news

Here are some recent news and trends in the hotel booking industry:

1. Online Travel Agencies (OTAs) dominate hotel bookings

According to a report by Skift, OTAs such as Booking.com, Expedia, and Airbnb accounted for 72% of all hotel bookings in 2020, while hotel websites and direct bookings accounted for 28%.

2. Mobile bookings on the rise

Mobile bookings are becoming increasingly popular, with 62% of hotel bookings made on mobile devices in 2020, according to a report by Hootsuite.

3. Voice assistants changing the way we book hotels

Voice assistants like Amazon Alexa and Google Assistant are changing the way we book hotels, with 40% of travelers using voice assistants to book hotels, according to a report by Phocuswright.

4. Personalization key to hotel booking success

Personalization is key to hotel booking success, with 75% of travelers saying that personalized offers and recommendations influence their booking decisions, according to a report by Adobe.

5. Sustainability a growing concern for travelers

Sustainability is becoming a growing concern for travelers, with 85% of travelers saying that they would be more likely to book a hotel that has implemented sustainable practices, according to a report by Booking.com.

6. Alternative accommodations on the rise

Alternative accommodations such as Airbnb and vacation rentals are on the rise, with 45% of travelers saying that they would consider booking an alternative accommodation for their next trip, according to a report by Phocuswright.

7. Hotel loyalty programs evolving

Hotel loyalty programs are evolving, with 75% of travelers saying that they would be more likely to book a hotel that offers a loyalty program with rewards and benefits, according to a report by Adobe.

8. Artificial intelligence (AI) changing the hotel booking process

AI is changing the hotel booking process, with 60% of hotels using AI-powered chatbots to help with customer service and booking inquiries, according to a report by Phocuswright.

9. Social media influencing hotel bookings

Social media is influencing hotel bookings, with 70% of travelers saying that they would be more likely to book a hotel that has a strong social media presence, according to a report by Hootsuite.

10. Hotel booking platforms expanding into new markets

Hotel booking platforms are expanding into new markets, with Booking.com, for example, launching in new markets such as India and Southeast Asia.

These are just a few of the latest trends and news in the hotel booking industry. If you have any specific questions or would like more information on a particular topic, feel free to ask!