Hojlund news

Hojlunds! Here are some recent news and updates about the Swedish fashion brand:

Recent News:

  1. Hojlunds x Patta Collaboration: Hojlunds has collaborated with the Dutch streetwear brand Patta on a limited-edition capsule collection. The collection features bold graphics, bright colors, and a mix of casual and dressy pieces.
  2. New Store Opening: Hojlunds has opened a new store in Stockholm's trendy Södermalm neighborhood. The store features a modern design and offers a wide range of Hojlunds' products, including clothing, accessories, and homeware.
  3. Sustainable Fashion Initiative: Hojlunds has launched a new sustainable fashion initiative, aiming to reduce waste and increase recycling in the fashion industry. The brand has partnered with several organizations to develop more eco-friendly production methods and materials.

Recent Collections:

  1. Spring/Summer 2023: Hojlunds has released its Spring/Summer 2023 collection, featuring bold prints, bright colors, and a mix of feminine and masculine styles.
  2. Winter 2022/2023: The brand's Winter 2022/2023 collection is all about cozy, layered looks with a focus on warm, chunky knits and statement accessories.

Influencers and Ambassadors:

  1. Lena Philipsson: Swedish pop star Lena Philipsson has been named as Hojlunds' new ambassador. She will be featuring in the brand's upcoming campaigns and promoting Hojlunds' sustainable fashion initiative.
  2. Camille Persson: Swedish model and influencer Camille Persson has collaborated with Hojlunds on a series of social media posts, showcasing the brand's latest collections and styles.

Events and Exhibitions:

  1. Stockholm Fashion Week: Hojlunds will be showcasing its latest collections at Stockholm Fashion Week, which takes place in August 2023.
  2. Design Exhibition: The brand will also be participating in a design exhibition at the Swedish Design Museum, featuring a selection of its most iconic and innovative designs.

These are just a few of the latest news and updates from Hojlunds. The brand is known for its bold, playful designs and commitment to sustainability, and it's always exciting to see what's new and next from this Swedish fashion favorite!