Heineken new logo
You're referring to the recent rebranding of Heineken!
In 2020, Heineken introduced a new logo, which marked a significant change for the iconic beer brand. The new logo is a simplified and modernized version of the classic Heineken logo, which has been in use since 1870.
Here are some key changes:
- Simplified typography: The new logo features a more streamlined and minimalist font, with a rounded "H" and a more subtle connection between the letters.
- Color scheme: The logo retains the signature green color, but with a slightly darker and more muted tone.
- Iconic star: The iconic Heineken star, which has been a part of the brand's identity since the 1930s, is still present but has been simplified and modernized.
- New typography for packaging: The new logo is used across all packaging, including bottles, cans, and labels.
The rebranding was aimed at appealing to a younger audience and conveying a sense of modernity and sophistication while still honoring the brand's heritage. What do you think of the new logo?