Heineken new label
You're referring to the new label design for Heineken!
In 2020, Heineken introduced a new label design for its iconic beer brand. The updated design aims to modernize the brand's visual identity while maintaining its heritage and tradition.
Here are some key changes:
- Simplified logo: The new label features a simplified version of the Heineken logo, with a more streamlined and modern design.
- New typography: The brand has introduced a new custom-designed font, which is more legible and easier to read.
- Color palette: The label features a fresh color palette, with a focus on the brand's signature green and gold colors.
- Iconic red star: The iconic red star, which has been a part of the Heineken logo since 1864, remains a prominent feature on the new label.
- Packaging: The new design is being rolled out across various packaging formats, including bottles, cans, and draft beer.
The goal of the redesign is to appeal to a younger audience while maintaining the brand's heritage and tradition. The new label is meant to be more modern, dynamic, and attention-grabbing, while still conveying the quality and craftsmanship that Heineken is known for.
What do you think of the new label design? Do you like the changes or do you prefer the old design?