Heineken new bottle

You're referring to the new bottle design of Heineken!

In 2020, Heineken introduced a new bottle design, which is a departure from their traditional green bottle. The new design features a sleek, modern look with a more minimalist approach. Here are some key changes:

  1. New shape: The bottle has a more streamlined shape, with a narrower neck and a slightly rounded body.
  2. Simplified label: The label is now a single, flat piece of paper with a simple, bold design. The Heineken logo is prominent, and the brand name is written in a clean, sans-serif font.
  3. No embossing: Gone are the traditional embossed lines on the bottle, which were a distinctive feature of the old design.
  4. New color scheme: The bottle still features the iconic Heineken green color, but it's now a more muted, darker green shade.

The new design is meant to appeal to a younger generation of beer drinkers who prefer a more modern and sleek aesthetic. Heineken claims that the new design is also more sustainable, as it uses less material and is easier to recycle.

What do you think of the new Heineken bottle design? Do you prefer it over the old one?