Ground up chale launches its in house sync agency guta for african artists

That's exciting news! GroundUp Chale, a popular Ghanaian record label, has launched its in-house sync agency, GUTA (GroundUp Chale Unified Talent Agency). This move aims to provide a platform for African artists to access global sync opportunities, such as music placements in TV shows, films, commercials, and video games.

GUTA will focus on representing GroundUp Chale's roster of artists, as well as other African artists, to secure sync deals and promote their music globally. This initiative is expected to increase the visibility and reach of African music, while also providing a new revenue stream for artists.

The launch of GUTA is a significant step forward for GroundUp Chale, which has already made a name for itself in the African music industry. The label has been instrumental in promoting Ghanaian music and has worked with several successful artists, including Joey B, La Meme Gang, and DarkoVibes.

With GUTA, GroundUp Chale is poised to take its influence to the next level, providing a platform for African artists to break into the global market. This move is also expected to create new opportunities for African music producers, songwriters, and composers to work on sync projects and collaborate with international artists.

The launch of GUTA is a testament to GroundUp Chale's commitment to promoting African music and empowering artists to achieve their full potential. As the music industry continues to evolve, it's exciting to see innovative initiatives like GUTA emerge, paving the way for African artists to make their mark on the global stage.