Google to enter fitness industry to buy fitbit
You're referring to the recent news that Google is acquiring Fitbit!
Yes, on November 12, 2019, Google announced that it would acquire Fitbit, a leading wearable device manufacturer, for $2.1 billion. The acquisition is expected to strengthen Google's presence in the wearables market and expand its capabilities in the health and fitness space.
Here are some key points about the acquisition:
- Fitbit's independence: Fitbit will continue to operate independently, with its own brand, products, and services. Google has committed to maintaining Fitbit's commitment to privacy and data protection.
- Google's goals: Google aims to leverage Fitbit's expertise in wearables and health tracking to enhance its own Google Fit platform. This will enable users to access a broader range of health and fitness features, including Google's machine learning capabilities.
- Fitbit's products: Fitbit will continue to develop and release new products, including smartwatches, fitness trackers, and other wearables. Google has committed to supporting Fitbit's existing products and services.
- Data integration: Google will integrate Fitbit's data with its own Google Fit platform, allowing users to access a more comprehensive view of their health and fitness data. This integration will also enable Google to develop new features and services that leverage Fitbit's data.
- Competition: The acquisition is expected to increase competition in the wearables market, as Google and Fitbit compete with other major players like Apple, Samsung, and Huawei.
The acquisition is subject to regulatory approval and is expected to close in 2020.