Google set jan 6 to limit targeted political ads in the u s
That's correct! On January 6, 2022, Google announced that it would be limiting targeted political ads in the United States. Here are the details:
What's changing:
- Google will no longer allow political advertisers to target ads based on sensitive topics such as race, ethnicity, religion, sexual orientation, and other protected characteristics.
- Advertisers will no longer be able to target ads based on users' political beliefs, affiliations, or voting history.
- Google will also limit the use of microtargeting, which involves targeting ads to specific groups of people based on their online behavior, interests, or demographics.
Why is this change happening?
- Google is taking these steps to reduce the spread of misinformation and to promote more responsible political advertising practices.
- The company has faced criticism in the past for allowing political advertisers to target ads to specific groups of people, which some argue can be used to manipulate or mislead voters.
- Google's changes are intended to promote more transparency and accountability in political advertising, and to help prevent the spread of disinformation and hate speech.
What does this mean for political advertisers?
- Political advertisers will still be able to run ads on Google's platforms, but they will no longer be able to target ads based on sensitive topics or microtarget specific groups of people.
- Advertisers will still be able to target ads based on more general demographics, such as age, gender, and location.
- Google will also require political advertisers to provide more information about their ads, including who is behind the ad and what the ad is trying to achieve.
Overall, Google's changes are intended to promote more responsible and transparent political advertising practices, and to help prevent the spread of misinformation and hate speech.