Google new search algorithm

You're referring to the recent updates to Google's search algorithm!

In recent months, Google has rolled out several updates to its search algorithm, aimed at improving the quality and relevance of search results. Here are some of the key changes:

  1. BERT (Bidirectional Encoder Representations from Transformers): In October 2019, Google introduced BERT, a significant update to its search algorithm. BERT uses artificial intelligence to better understand natural language and context, allowing it to provide more accurate and relevant search results.
  2. Passage Indexing: In December 2020, Google announced Passage Indexing, a new feature that allows search engines to index specific passages of content within a webpage, rather than just the entire page. This update aims to provide more accurate and relevant search results by highlighting specific sections of content.
  3. MUM (Multitask Unified Model): In May 2021, Google announced MUM, a new AI model that can understand and generate human-like text. MUM is designed to improve the accuracy and relevance of search results, particularly for complex and nuanced queries.
  4. BERT-based ranking: In June 2021, Google announced that it would be using BERT-based ranking for all search queries. This update aims to provide more accurate and relevant search results by using BERT's natural language processing capabilities to understand the context and intent behind a search query.
  5. Improved handling of long-tail queries: Google has also made improvements to its algorithm to better handle long-tail queries, which are search queries with multiple keywords. This update aims to provide more accurate and relevant search results for users who are searching for specific and niche topics.

These updates are designed to improve the overall quality and relevance of search results, making it easier for users to find the information they need. However, it's worth noting that these updates can also impact the visibility and ranking of websites, so it's essential for website owners and SEO professionals to stay up-to-date with the latest best practices and algorithm changes.