Frank luntz cbs news

Frank Luntz is a well-known American pollster, strategist, and commentator who has worked with numerous political campaigns, corporations, and media outlets. He is often referred to as a "word wizard" or "language guru" due to his expertise in crafting language and messaging that resonates with audiences.

Luntz has been a frequent contributor to CBS News, appearing on various programs such as:

  1. Face the Nation: Luntz has been a regular panelist on this Sunday morning news program, offering his insights on politics, polling, and messaging.
  2. 60 Minutes: He has appeared on several episodes of this iconic news magazine program, discussing topics like politics, elections, and social issues.
  3. CBS This Morning: Luntz has been a guest on this morning news program, providing analysis on current events, politics, and polling trends.
  4. CBS Evening News: He has appeared on this evening news program, offering his expertise on breaking news stories and political developments.

Luntz is also a frequent guest on other CBS News programs, such as CBS News Sunday Morning, CBS News Radio, and CBSN (CBS News Network).

As a pollster and strategist, Luntz has worked with numerous high-profile clients, including:

Luntz is also the author of several books, including Words That Work: It's Not What You Say, It's What People Hear and Win: The Key Creative Principle Behind the Competitive Advantage of Winning.