Folli follie news
Folli Follie is a popular Greek jewelry brand known for its stylish and affordable accessories. Here are some recent news and updates about Folli Follie:
Recent News:
- Folli Follie files for bankruptcy: In February 2020, Folli Follie filed for bankruptcy protection in Greece, citing financial difficulties and a significant decline in sales.
- New ownership: In June 2020, the Greek businessman, Andreas Vgenopoulos, acquired a majority stake in Folli Follie, aiming to revamp the brand and restore its former glory.
- Store closures: In 2020, Folli Follie closed several stores in Greece and abroad, as part of its restructuring efforts.
- E-commerce expansion: Despite the challenges, Folli Follie has been focusing on expanding its e-commerce platform, offering customers a wider range of products and services online.
Recent Developments:
- New collections: Folli Follie has launched several new jewelry collections, including the "Folli Follie Iconic" and "Folli Follie Glamour" lines, featuring trendy and stylish pieces.
- Partnerships: The brand has collaborated with other fashion brands and influencers, such as the Greek fashion designer, Mary Katrantzou, to create exclusive collections and promote the brand.
- Sustainability efforts: Folli Follie has been working to reduce its environmental impact by implementing sustainable practices, such as using recycled materials and minimizing waste in its production processes.
Upcoming Events:
- Folli Follie Fashion Week: The brand is set to participate in the upcoming Athens Fashion Week, showcasing its latest collections and designs.
- New store openings: Folli Follie plans to open new stores in key locations, including Athens, Thessaloniki, and other major cities in Greece and abroad.
Stay tuned for more updates on Folli Follie's latest news, collections, and events!