Fg to amend broadcasting code for sponsorship of nigerian league others

A very specific topic!

The Nigerian Broadcasting Corporation (NBC) has the authority to regulate the broadcasting industry in Nigeria, including the sponsorship of the Nigerian Professional Football League (NPFL) and other sports events. To amend the broadcasting code for sponsorship of the Nigerian league and other sports events, the NBC would need to follow a formal process, which may involve the following steps:

  1. Review and revision of the broadcasting code: The NBC would need to review the existing broadcasting code to identify areas that require amendment or revision to accommodate the sponsorship of the Nigerian league and other sports events.
  2. Public consultation: The NBC would need to conduct public consultations to gather input from stakeholders, including broadcasters, sponsors, and the general public, on the proposed amendments to the broadcasting code.
  3. Drafting of the revised code: Based on the feedback received during the public consultation, the NBC would draft a revised broadcasting code that incorporates the necessary amendments for the sponsorship of the Nigerian league and other sports events.
  4. Approval by the NBC Board: The revised broadcasting code would need to be approved by the NBC Board, which is responsible for overseeing the implementation of the broadcasting code.
  5. Publication in the official gazette: Once approved, the revised broadcasting code would need to be published in the official gazette of the Federal Republic of Nigeria to give notice to the public of the changes.
  6. Implementation: The revised broadcasting code would then need to be implemented by broadcasters, sponsors, and other stakeholders in the Nigerian broadcasting industry.

Some of the key areas that may be addressed in the revised broadcasting code include:

  1. Definition of sponsored content: The code may define what constitutes sponsored content, including the types of content that can be sponsored and the manner in which sponsorship messages can be presented.
  2. Disclosure requirements: The code may require broadcasters to disclose sponsorship agreements and the nature of the sponsorship to the public.
  3. Content standards: The code may establish standards for the content of sponsored programs, including requirements for accuracy, fairness, and balance.
  4. Advertising regulations: The code may regulate the placement and duration of advertising messages during sports events, including the Nigerian league.
  5. Sponsorship of specific events: The code may specify the types of events that can be sponsored, including the Nigerian league, and the manner in which sponsorship agreements can be structured.

By amending the broadcasting code, the NBC can ensure that the sponsorship of the Nigerian league and other sports events is done in a responsible and transparent manner, while also promoting the growth and development of the broadcasting industry in Nigeria.