Fg introduce tourism school curriculum

Here is a sample curriculum for a tourism school:

Course Title: Introduction to Tourism

Course Description: This course provides an overview of the tourism industry, including its history, development, and current trends. Students will learn about the different types of tourism, the role of tourism in the economy, and the impact of tourism on local communities.

Course Objectives:

• Understand the history and development of the tourism industry
• Identify the different types of tourism (e.g. cultural, adventure, eco-tourism)
• Analyze the role of tourism in the economy
• Evaluate the impact of tourism on local communities
• Develop an understanding of the importance of sustainability in tourism

Course Outline:

Week 1: Introduction to Tourism

• Overview of the tourism industry
• History of tourism
• Types of tourism

Week 2: The Role of Tourism in the Economy

• Economic impact of tourism
• Job creation and employment opportunities
• Contribution to GDP

Week 3: The Impact of Tourism on Local Communities

• Social and cultural impact of tourism
• Environmental impact of tourism
• Community development and sustainability

Week 4: Sustainability in Tourism

• Definition of sustainability
• Importance of sustainability in tourism
• Strategies for sustainable tourism

Week 5: Case Studies in Tourism

• Analysis of successful tourism destinations
• Lessons learned from failed tourism initiatives

Week 6: Tourism Marketing and Promotion

• Overview of tourism marketing and promotion
• Role of social media in tourism marketing
• Importance of branding and positioning

Week 7: Tourism Operations and Management

• Overview of tourism operations and management
• Role of technology in tourism operations
• Importance of customer service

Week 8: Tourism Policy and Regulation

• Overview of tourism policy and regulation
• Role of government in tourism development
• Importance of regulation in tourism

Assessment:

• Mid-term exam (30%)
• Final project (40%)
• Class participation and attendance (30%)

Required Readings:

• "Tourism: A Critical Analysis of the Host-Guest Relationship" by Dean MacCannell
• "The Tourism Industry: A Guide to the Business of Tourism" by David L. Edgell
• "Sustainable Tourism: A Guide to Best Practices" by the World Tourism Organization

Recommended Readings:

• "The Economics of Tourism" by Richard W. Butler
• "Tourism and the Environment: A Guide to Best Practices" by the World Tourism Organization
• "Cultural Tourism: A Guide to Best Practices" by the World Tourism Organization

Course Outline for Advanced Tourism Courses:

Course Title: Tourism Marketing and Promotion

Course Description: This course provides an in-depth look at the marketing and promotion of tourism destinations. Students will learn about the role of social media in tourism marketing, the importance of branding and positioning, and the strategies for successful tourism marketing campaigns.

Course Objectives:

• Understand the role of social media in tourism marketing
• Develop a brand identity for a tourism destination
• Create a marketing campaign for a tourism destination
• Analyze the effectiveness of tourism marketing campaigns

Course Outline:

Week 1: Introduction to Tourism Marketing

• Overview of tourism marketing
• Role of social media in tourism marketing
• Importance of branding and positioning

Week 2: Social Media in Tourism Marketing

• Overview of social media platforms
• Strategies for using social media in tourism marketing
• Case studies of successful social media campaigns

Week 3: Branding and Positioning

• Overview of branding and positioning
• Strategies for developing a brand identity
• Case studies of successful branding and positioning campaigns

Week 4: Marketing Campaigns

• Overview of marketing campaigns
• Strategies for creating a marketing campaign
• Case studies of successful marketing campaigns

Week 5: Analyzing the Effectiveness of Marketing Campaigns

• Overview of evaluating the effectiveness of marketing campaigns
• Strategies for analyzing the effectiveness of marketing campaigns
• Case studies of successful marketing campaigns

Week 6: Final Project Presentations

• Students will present their final projects

Assessment:

• Mid-term exam (30%)
• Final project (40%)
• Class participation and attendance (30%)

Required Readings:

• "Tourism Marketing: A Guide to Best Practices" by the World Tourism Organization
• "Social Media Marketing: A Guide to Best Practices" by the World Tourism Organization
• "Branding and Positioning: A Guide to Best Practices" by the World Tourism Organization

Recommended Readings:

• "The Marketing of Tourism Destinations" by David L. Edgell
• "Tourism and the Internet: A Guide to Best Practices" by the World Tourism Organization
• "Cultural Tourism: A Guide to Best Practices" by the World Tourism Organization