Etisalat new name

You're referring to the rebranding of Etisalat!

In April 2019, Etisalat International, a leading telecommunications company in the Middle East and Africa, announced that it would be rebranding its operations in several countries, including Nigeria, Egypt, and others.

The new brand name is "Etisalat" will be replaced by "9mobile" in Nigeria, "Etisalat Egypt" will become "Etisalat by e" in Egypt, and "Etisalat" will become "Etisalat by e" in other countries.

The rebranding exercise was aimed at refreshing the company's image, improving its competitiveness, and enhancing customer experience.

Here are the new brand names:

The rebranding process was completed in 2020, and the new brands have been rolled out across the affected countries.