Equinox news 2018

Here are some notable news stories related to Equinox from 2018:

  1. Equinox Acquires SoulCycle: In February 2018, Equinox announced that it had acquired SoulCycle, a popular indoor cycling studio chain, for $500 million. The acquisition expanded Equinox's reach into the high-end fitness market.
  2. Equinox Opens First Hotel: In June 2018, Equinox opened its first hotel, the Equinox Hotel Hudson Yards, in New York City. The hotel features a fitness-focused design and amenities, including a rooftop pool and a fitness center.
  3. Equinox Partners with Uber: In August 2018, Equinox announced a partnership with Uber to offer exclusive fitness classes and experiences to Uber riders. The partnership aimed to promote healthy living and wellness among Uber users.
  4. Equinox Launches Digital Fitness Platform: In September 2018, Equinox launched its digital fitness platform, Equinox+ (formerly known as Equinox Digital), which offers on-demand fitness classes and personalized training programs.
  5. Equinox Expands into Asia: In October 2018, Equinox announced plans to expand into Asia, with the opening of its first club in Hong Kong. The move marked the company's entry into the Asian market.
  6. Equinox Partners with Peloton: In November 2018, Equinox announced a partnership with Peloton, a popular at-home fitness company, to offer exclusive Peloton classes at Equinox clubs.

These are just a few of the notable news stories related to Equinox from 2018. The company continued to expand its reach and offerings in the fitness industry, solidifying its position as a leading luxury fitness brand.