Enter the new improved

The classic phrase!

"Enter the New Improved [insert product/service name here]!"

This phrase was famously used by the company Folgers in their advertising campaigns for their coffee, starting in the 1980s. The slogan was meant to convey that the new and improved product was a significant upgrade from the original, and that customers would experience a better taste and quality.

The phrase has since become a cultural reference point and is often parodied or referenced in popular culture.