Email industry news

Here are some recent email industry news and updates:

1. Gmail's New Tabbed Inbox: Impact on Email Marketing

Gmail's new tabbed inbox, which separates promotional emails from personal ones, has raised concerns among email marketers. The change may lead to a decrease in open rates and engagement, as promotional emails are now less likely to be seen by users. (Source: Email Marketing Association)

2. Email Marketing Automation: The Future of Email

Email marketing automation is becoming increasingly popular, with 61% of marketers using automation tools to personalize and optimize their email campaigns. Automation can help improve deliverability, engagement, and conversion rates. (Source: HubSpot)

3. Rise of Mobile-First Email Design

With the majority of emails being opened on mobile devices, mobile-first email design is becoming a must-have for email marketers. This involves designing emails that are optimized for smaller screens and slower internet connections. (Source: Campaign Monitor)

4. GDPR and Email Marketing: What You Need to Know

The General Data Protection Regulation (GDPR) has introduced new rules for email marketing, including the need for explicit consent and the right to be forgotten. Email marketers must ensure they comply with these regulations to avoid fines and reputational damage. (Source: Email Marketing Association)

5. AI-Powered Email Writing: The Future of Email Content

AI-powered email writing tools are emerging, which can help generate personalized and optimized email content. These tools can analyze data and create customized subject lines, email copy, and calls-to-action. (Source: VentureBeat)

6. Email Deliverability: The Importance of Authentication

Email authentication is crucial for ensuring email deliverability. Marketers must use authentication protocols such as SPF, DKIM, and DMARC to prevent spam filters from blocking their emails. (Source: Return Path)

7. Personalization in Email Marketing: The Key to Success

Personalization is key to successful email marketing, with 74% of marketers saying that personalization has improved their email marketing results. Personalization can be achieved through data segmentation, dynamic content, and personalized subject lines. (Source: MarketingProfs)

8. Email Marketing Benchmarks: What to Expect in 2023

Email marketing benchmarks for 2023 have been released, with average open rates ranging from 15% to 25%, and average click-through rates ranging from 2% to 5%. Marketers should aim to exceed these benchmarks to achieve success. (Source: Email Marketing Association)

9. The Rise of Video in Email Marketing

Video is becoming increasingly popular in email marketing, with 80% of marketers using video in their campaigns. Video can help increase engagement, conversion rates, and brand awareness. (Source: HubSpot)

10. Email Marketing Trends for 2023: What to Expect

The email marketing landscape is constantly evolving, with new trends and technologies emerging every year. In 2023, expect to see more emphasis on personalization, automation, and mobile-first design. (Source: Campaign Monitor)

These are just a few of the latest email industry news and updates. Stay tuned for more insights and trends in the world of email marketing!