Effect of advertizing on marketing new products theories

Advertising plays a crucial role in marketing new products, and there are several theories that explain its effects on consumer behavior and product adoption. Here are some key theories:

1. The Hierarchy of Effects Model: This theory proposes that advertising can influence consumers at different stages of the decision-making process, including awareness, knowledge, liking, preference, conviction, and purchase. The goal of advertising is to move consumers through this hierarchy, ultimately leading to a purchase.
2. The Elaboration Likelihood Model: This theory suggests that advertising can influence consumers through two routes: the central route (logical processing) and the peripheral route (emotional processing). The central route is more effective for complex products, while the peripheral route is more effective for simple products.
3. The Theory of Planned Behavior: This theory proposes that advertising can influence consumers' attitudes, intentions, and behaviors by changing their perceived behavioral control, attitudes towards the behavior, and subjective norms.
4. The Social Identity Theory: This theory suggests that advertising can influence consumers by appealing to their social identities and affiliations. For example, an ad that appeals to a consumer's sense of belonging to a particular group can increase brand loyalty.
5. The Flow Theory: This theory proposes that advertising can create a sense of flow (engagement, enjoyment, and concentration) in consumers, which can lead to increased brand loyalty and repeat purchases.
6. The Emotional Marketing Theory: This theory suggests that advertising can influence consumers by appealing to their emotions, such as fear, joy, or nostalgia. Emotional connections can lead to increased brand loyalty and advocacy.
7. The Cognitive Dissonance Theory: This theory proposes that advertising can influence consumers by creating cognitive dissonance (mental discomfort) when their attitudes or behaviors are inconsistent with their values or beliefs. Advertisers can use this dissonance to change consumers' attitudes or behaviors.
8. The Theory of Reasoned Action: This theory suggests that advertising can influence consumers by changing their attitudes towards a product or brand, which in turn affects their intentions to purchase.
9. The Social Learning Theory: This theory proposes that advertising can influence consumers by modeling behaviors and attitudes, which can be learned through observation and imitation.
10. The Attention Theory: This theory suggests that advertising can influence consumers by capturing their attention, which is a limited resource. Advertisers can use attention-grabbing tactics, such as bright colors or catchy music, to increase the likelihood of their message being noticed.

These theories provide a framework for understanding how advertising can influence consumer behavior and product adoption. By understanding these theories, marketers can develop more effective advertising strategies to promote new products and increase brand awareness.