E marketing news

Here are some recent e-marketing news and updates:

1. Google's New Algorithm Update: BERT

Google has rolled out a new algorithm update, BERT (Bidirectional Encoder Representations from Transformers), which is designed to better understand natural language and improve search results. This update affects 10% of search queries and is expected to impact SEO strategies.

2. Facebook's New Ad Targeting Options

Facebook has introduced new ad targeting options, including "Household Income" and "Parenting Status," which allow advertisers to target specific demographics and interests. These updates aim to provide more precise targeting options for advertisers.

3. Instagram's New E-commerce Features

Instagram has launched new e-commerce features, including "Checkout" and "Shopping," which allow users to purchase products directly from the app. These features are expected to increase online sales and conversions for businesses.

4. LinkedIn's New Video Ad Format

LinkedIn has introduced a new video ad format, "Video Ads with Carousels," which allows advertisers to create interactive video ads with multiple cards. This format is designed to increase engagement and conversions.

5. Twitter's New Ad Targeting Options

Twitter has introduced new ad targeting options, including "Keywords" and "Interests," which allow advertisers to target specific keywords and interests. These updates aim to provide more precise targeting options for advertisers.

6. Email Marketing Trends

According to a recent study, email marketing is expected to continue growing in 2020, with 81% of marketers planning to increase their email marketing budgets. The study also found that personalized emails and automation are key to successful email marketing campaigns.

7. Influencer Marketing Trends

A recent study found that 70% of marketers plan to increase their influencer marketing budgets in 2020. The study also found that authenticity and transparency are key to successful influencer marketing campaigns.

8. Google Analytics 4

Google has launched Google Analytics 4, a new version of its analytics platform that provides more detailed insights into user behavior and conversion rates. This update is designed to help businesses make data-driven decisions and improve their online marketing strategies.

9. Facebook's New Ad Transparency Features

Facebook has introduced new ad transparency features, including "Ad Library" and "Ad Breakdown," which provide more detailed information about ads and their targeting options. These updates aim to increase transparency and accountability in online advertising.

10. Online Shopping Trends

According to a recent study, online shopping is expected to continue growing in 2020, with 63% of consumers planning to make more online purchases. The study also found that mobile devices are increasingly being used for online shopping, with 71% of consumers using their mobile devices to make online purchases.

These are just a few of the latest e-marketing news and updates. Stay tuned for more information on the latest trends and developments in the world of e-marketing!