Dua lipa new rules video

The iconic music video for Dua Lipa's hit single "New Rules"!

Released in 2017, the video was directed by Henry Scholfield and features Dua Lipa as a rebellious and empowered young woman who's breaking free from toxic relationships. The video's concept is inspired by the song's lyrics, which outline a set of rules for herself to follow in order to protect herself from heartbreak and emotional abuse.

The video features Dua Lipa in a series of bold and striking outfits, dancing and singing in a variety of settings, including a dark and moody nightclub, a bright and colorful beachside setting, and a dramatic and atmospheric forest. Throughout the video, she's surrounded by a cast of characters who represent the "bad boys" she's trying to avoid.

The video's visuals are striking, with a bold color palette and a mix of high-energy dance sequences and more introspective, emotional moments. The choreography is also noteworthy, with Dua Lipa and her dancers performing a series of intricate and dynamic routines.

The video was a huge commercial success, reaching over 1.5 billion views on YouTube and helping to establish Dua Lipa as a global pop superstar. It's widely regarded as one of the best music videos of the 2010s, and its influence can still be seen in many contemporary pop music videos today.