Dstv subscribers demand pay as you view billing system

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Many DSTV subscribers have been demanding a pay-as-you-view (PAYV) billing system, also known as a "pay-per-view" or "à la carte" system. This would allow them to pay only for the channels and content they actually watch, rather than being locked into a fixed package with a set number of channels.

Here are some reasons why DSTV subscribers are demanding a PAYV system:

  1. Cost savings: With a PAYV system, subscribers would only pay for the channels they watch, which could lead to significant cost savings.
  2. Flexibility: Subscribers would have more control over their viewing experience, allowing them to choose which channels and content they want to watch, when they want to watch it.
  3. No more unnecessary channels: Subscribers would no longer be forced to pay for channels they don't watch or don't care about.
  4. More personalized viewing experience: A PAYV system would allow subscribers to create a customized viewing experience tailored to their interests and preferences.
  5. Competition from streaming services: The rise of streaming services like Netflix, Showmax, and Amazon Prime has changed the way people consume content. A PAYV system would allow DSTV to compete more effectively with these services.

However, there are also some challenges and concerns associated with implementing a PAYV system:

  1. Technical complexity: Implementing a PAYV system would require significant technical changes to DSTV's infrastructure and billing systems.
  2. Revenue impact: A PAYV system could potentially reduce DSTV's revenue, as subscribers would only pay for the content they watch.
  3. Content availability: Some channels and content may not be available on a PAYV basis, which could limit the options for subscribers.
  4. Pricing strategy: DSTV would need to develop a pricing strategy that balances the need to generate revenue with the need to offer competitive pricing to subscribers.

In response to these demands, DSTV has introduced some flexible pricing options, such as the "Pick 'n Pay" system, which allows subscribers to choose from a range of channel packages. However, a full-fledged PAYV system is still not available.

It remains to be seen whether DSTV will eventually adopt a PAYV system, but it's clear that subscribers are eager for more flexibility and control over their viewing experience.