Download engagement is the new cocaine

A popular phrase!

"Download engagement is the new cocaine" is a humorous way of saying that the instant gratification and constant stream of notifications from social media and other digital platforms can be addictive and have a similar effect on our brains as cocaine.

The phrase is often used to describe the way people can become hooked on the constant stream of likes, comments, and shares on social media, and how this can lead to a sense of anxiety and FOMO (fear of missing out) if they're not constantly checking their devices.

The phrase is often used in a tongue-in-cheek way to highlight the potential negative effects of excessive social media use, and to encourage people to be more mindful of their online habits and to find a healthier balance between their online and offline lives.

Here are a few examples of how the phrase might be used:

Overall, the phrase is a lighthearted way to acknowledge the addictive nature of social media and to encourage people to be more mindful of their online habits.