Does new brunswick have a demand for advertising professionals
New Brunswick, a province in eastern Canada, has a growing economy with a diverse range of industries, including technology, healthcare, and tourism. While the job market can fluctuate, there is a demand for advertising professionals in New Brunswick. Here are some reasons why:
- Growing tech industry: New Brunswick is home to a thriving tech industry, with companies like IBM, CGI, and Vidéotron having a presence in the province. This growth creates a need for advertising professionals to promote these companies' products and services.
- Tourism and hospitality: New Brunswick's tourism industry is a significant contributor to the province's economy. Advertising professionals are needed to promote the province's natural beauty, cultural attractions, and outdoor activities to attract visitors.
- Healthcare and pharmaceuticals: New Brunswick is home to several major healthcare and pharmaceutical companies, such as Horizon Health Network and Janssen Pharmaceuticals. Advertising professionals can help promote these companies' products and services.
- Government initiatives: The New Brunswick government has launched initiatives to promote economic development, such as the "New Brunswick Innovation and Entrepreneurship Strategy" and the "Tourism New Brunswick" campaign. Advertising professionals can help execute these initiatives.
- Growing demand for digital marketing: With the increasing importance of digital marketing, there is a growing demand for professionals with expertise in areas like social media marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
According to data from the New Brunswick Department of Post-Secondary Education, Training and Labour, the following occupations related to advertising are in demand:
- Marketing and advertising managers (in-demand occupation)
- Graphic designers and illustrators (in-demand occupation)
- Public relations specialists (in-demand occupation)
- Web developers and designers (in-demand occupation)
- Digital marketing specialists (emerging occupation)
To give you a better idea of the job market, here are some statistics:
- According to Job Bank, a government website that tracks job market trends, there were over 1,300 job postings for marketing and advertising professionals in New Brunswick in 2020.
- A survey by the New Brunswick Association of Advertising Agencies found that 71% of respondents reported an increase in demand for their services in 2020.
While there may be fluctuations in the job market, there is a steady demand for advertising professionals in New Brunswick. If you're interested in pursuing a career in advertising in the province, consider developing skills in areas like digital marketing, graphic design, and public relations to increase your chances of success.