Digital marketing news today

Here are some of the latest digital marketing news and updates:

Google Updates

• Google has announced that it will start using a new algorithm to rank websites based on their mobile-friendliness. This update is expected to impact 40% of search queries. (Source: Search Engine Land)
• Google has also announced that it will start using a new algorithm to rank websites based on their page speed. This update is expected to impact 20% of search queries. (Source: Search Engine Land)

Social Media

• Facebook has announced that it will start using a new algorithm to prioritize content from friends and family over content from businesses and media outlets. (Source: The Verge)
• Instagram has announced that it will start allowing users to share their Instagram stories on Facebook. (Source: Adweek)
• Twitter has announced that it will start allowing users to edit their tweets after they have been posted. (Source: The Verge)

SEO

• Google has announced that it will start using a new algorithm to rank websites based on their expertise, authoritativeness, and trustworthiness (E-A-T). (Source: Search Engine Land)
• A new study has found that the average website has over 400,000 pages of content, making it harder for search engines to crawl and index. (Source: Moz)

Email Marketing

• A new study has found that the average email open rate is 21.8%, while the average click-through rate is 2.5%. (Source: Campaign Monitor)
• Email marketing platform Mailchimp has announced that it will start offering a new feature that allows users to create custom email templates. (Source: Adweek)

Content Marketing

• A new study has found that 70% of marketers are using content marketing to reach their target audience. (Source: Content Marketing Institute)
• Content marketing platform HubSpot has announced that it will start offering a new feature that allows users to create custom content templates. (Source: Adweek)

Advertising

• Google has announced that it will start using a new algorithm to prioritize ads based on their relevance to the user. (Source: Search Engine Land)
• Facebook has announced that it will start allowing users to create custom audiences for their ads. (Source: Adweek)
• A new study has found that the average cost-per-click (CPC) for Google Ads is $1.72. (Source: WordStream)

Analytics

• Google Analytics has announced that it will start offering a new feature that allows users to track their website's user experience. (Source: Search Engine Land)
• A new study has found that 60% of marketers are using Google Analytics to track their website's traffic. (Source: Campaign Monitor)

These are just a few of the latest digital marketing news and updates. I hope you find them helpful!