Digital marketing news this week

Here are some of the top digital marketing news stories from this week:

  1. Google's Core Algorithm Update: Google has announced a new core algorithm update that aims to improve the search results by better understanding the context and intent behind search queries. The update is expected to roll out over the next few weeks. (Source: Search Engine Land)
  2. Facebook's New Ad Targeting Options: Facebook has introduced new ad targeting options, including the ability to target users based on their online behavior, such as browsing history and purchase history. The company has also expanded its "Custom Audiences" feature to allow advertisers to target users based on their offline behavior. (Source: AdWeek)
  3. Instagram's E-commerce Features: Instagram has launched several new e-commerce features, including the ability to tag products in posts and stories, and a "Checkout" feature that allows users to purchase products directly from the app. (Source: The Verge)
  4. YouTube's New Video Ad Format: YouTube has introduced a new video ad format called "Display Ads," which allows advertisers to display ads on the YouTube homepage and other parts of the site. The ads will be displayed in a non-intrusive format, such as a banner or a rectangle. (Source: AdAge)
  5. Amazon's New Advertising Platform: Amazon has launched a new advertising platform called "Amazon Advertising Platform," which allows advertisers to target users based on their Amazon browsing and purchasing behavior. The platform also includes a range of ad formats, including display ads, video ads, and sponsored products. (Source: AdExchanger)
  6. Google's New Analytics Features: Google has introduced several new features in its Analytics platform, including the ability to track user behavior across multiple devices, and a new "Data Studio" feature that allows users to create custom dashboards and reports. (Source: Search Engine Land)
  7. Twitter's New Video Ad Format: Twitter has introduced a new video ad format called "Video Ads with Cards," which allows advertisers to display video ads with interactive cards that users can swipe up to learn more. (Source: AdWeek)
  8. LinkedIn's New Lead Gen Forms: LinkedIn has introduced new lead generation forms that allow users to fill out forms directly within the LinkedIn app, without having to leave the platform. The forms are designed to make it easier for users to provide their contact information to advertisers. (Source: Marketing Land)
  9. Pinterest's New Shopping Features: Pinterest has introduced several new shopping features, including the ability to purchase products directly from the app, and a new "Shopping Ads" format that allows advertisers to promote their products in a more visually appealing way. (Source: The Verge)
  10. Microsoft's New AI-Powered Ad Platform: Microsoft has launched a new ad platform called "Microsoft Advertising," which uses artificial intelligence to help advertisers target their ads more effectively. The platform includes a range of ad formats, including display ads, video ads, and sponsored search results. (Source: AdExchanger)

These are just a few of the top digital marketing news stories from this week. I hope you find them helpful!