Digital marketing news august 2018

Here are some key digital marketing news stories from August 2018:

  1. Google Rolls Out New Algorithm Update: Google announced a new algorithm update, dubbed the "Medic Update," which aimed to improve the quality of search results by demoting low-quality content and promoting high-quality, authoritative sources. (Source: Search Engine Land)
  2. Facebook Introduces New Ad Targeting Options: Facebook introduced new ad targeting options, including the ability to target users based on their online behavior, such as browsing history and purchase history. (Source: AdWeek)
  3. Instagram Launches IGTV: Instagram launched IGTV, a new feature that allows users to upload longer-form videos up to 60 minutes in length. (Source: The Verge)
  4. Google Analytics Introduces New Features: Google Analytics introduced several new features, including the ability to track user behavior on mobile apps and the ability to set up custom dashboards. (Source: Search Engine Journal)
  5. Amazon Launches New Ad Platform: Amazon launched a new ad platform, Amazon Advertising Platform, which allows brands to target ads to Amazon customers based on their search queries and browsing behavior. (Source: AdExchanger)
  6. Twitter Introduces New Video Ad Options: Twitter introduced new video ad options, including the ability to upload longer-form videos and the ability to target ads to users based on their interests and behaviors. (Source: AdWeek)
  7. Google My Business Introduces New Features: Google My Business introduced several new features, including the ability to post updates and offers, and the ability to respond to customer reviews directly from the platform. (Source: Search Engine Land)
  8. Snapchat Launches New Ad Options: Snapchat launched new ad options, including the ability to target ads to users based on their interests and behaviors, and the ability to use augmented reality (AR) effects in ads. (Source: AdWeek)
  9. Bing Introduces New Search Features: Bing introduced several new search features, including the ability to search for images and videos, and the ability to use natural language to search for information. (Source: Search Engine Journal)
  10. YouTube Introduces New Monetization Options: YouTube introduced new monetization options, including the ability for creators to earn money from their videos through a new program called YouTube Premium. (Source: The Verge)

These are just a few of the key digital marketing news stories from August 2018. If you're interested in staying up-to-date on the latest digital marketing news and trends, I recommend following reputable sources such as Search Engine Land, AdWeek, and Search Engine Journal.