Digital marketing news 2017

Here are some of the top digital marketing news stories from 2017:

  1. Google's Mobile-First Indexing: Google announced that it would be switching to a mobile-first indexing approach, where the mobile version of a website would be used as the primary version for search engine rankings.
  2. Facebook's Algorithm Changes: Facebook made significant changes to its algorithm, prioritizing content from friends and family over brand content, and reducing the visibility of posts from businesses.
  3. Instagram's E-commerce Features: Instagram introduced several e-commerce features, including shopping tags, product links, and checkout, making it easier for businesses to sell products directly through the platform.
  4. Google's Accelerated Mobile Pages (AMP): Google launched AMP, a new format for mobile web pages that loads quickly and provides a better user experience.
  5. Artificial Intelligence (AI) in Marketing: AI became a major trend in digital marketing, with many companies using AI-powered tools for tasks such as content creation, personalization, and predictive analytics.
  6. Voice Search: Voice search became increasingly popular, with many consumers using voice assistants like Siri, Alexa, and Google Assistant to search for information online.
  7. Podcasting's Rise: Podcasting experienced a resurgence in popularity, with many brands and marketers using podcasts as a way to reach new audiences and build brand awareness.
  8. GDPR (General Data Protection Regulation): The European Union introduced the GDPR, a new data protection regulation that requires businesses to obtain explicit consent from users before collecting and processing their personal data.
  9. Snapchat's Redesign: Snapchat redesigned its app, introducing a new interface and features such as Discover and Stories, which allowed users to create and share content more easily.
  10. Amazon's Alexa: Amazon's Alexa voice assistant became increasingly popular, with many consumers using it to control their smart homes, play music, and access information online.
  11. YouTube's Algorithm Changes: YouTube made significant changes to its algorithm, prioritizing content from creators who engage with their audiences and provide high-quality content.
  12. Influencer Marketing: Influencer marketing continued to grow in popularity, with many brands partnering with influencers to reach new audiences and build brand awareness.
  13. Chatbots: Chatbots became increasingly popular, with many businesses using them to provide customer support and answer frequently asked questions.
  14. Virtual Reality (VR) and Augmented Reality (AR): VR and AR continued to gain traction, with many brands using them to create immersive experiences for their customers.
  15. Email Marketing: Email marketing continued to be an effective way for businesses to reach their audiences, with many marketers using email automation and personalization to improve their campaigns.

These are just a few of the top digital marketing news stories from 2017. It was a year that saw significant changes in the way businesses approached digital marketing, with a focus on mobile, AI, and personalization.