Digital marketing news
Here are some recent digital marketing news and updates:
Google Updates
- Google has announced that it will start using a new algorithm to rank websites based on their mobile-friendliness. This update is expected to impact 40% of search queries. (Source: Search Engine Land)
- Google has also announced that it will start using a new algorithm to rank websites based on their page speed. This update is expected to impact 20% of search queries. (Source: Search Engine Land)
Social Media
- Facebook has announced that it will start using a new algorithm to prioritize content from friends and family over content from businesses and media outlets. (Source: The Verge)
- Instagram has announced that it will start allowing users to share their stories with their followers. (Source: Adweek)
- Twitter has announced that it will start allowing users to edit their tweets after they have been posted. (Source: The Verge)
Email Marketing
- Email marketing platform Mailchimp has announced that it will start offering a new feature that allows users to create and send personalized emails to their subscribers. (Source: Marketing Land)
- Email marketing platform Constant Contact has announced that it will start offering a new feature that allows users to create and send personalized emails to their subscribers. (Source: Marketing Land)
SEO
- Google has announced that it will start using a new algorithm to rank websites based on their content quality. This update is expected to impact 30% of search queries. (Source: Search Engine Land)
- Google has also announced that it will start using a new algorithm to rank websites based on their user experience. This update is expected to impact 20% of search queries. (Source: Search Engine Land)
Content Marketing
- Content marketing platform HubSpot has announced that it will start offering a new feature that allows users to create and publish content on their own websites. (Source: Marketing Land)
- Content marketing platform Contently has announced that it will start offering a new feature that allows users to create and publish content on their own websites. (Source: Marketing Land)
Influencer Marketing
- Influencer marketing platform AspireIQ has announced that it will start offering a new feature that allows users to track the performance of their influencer campaigns. (Source: Marketing Land)
- Influencer marketing platform Upfluence has announced that it will start offering a new feature that allows users to track the performance of their influencer campaigns. (Source: Marketing Land)
Artificial Intelligence
- Artificial intelligence platform Salesforce has announced that it will start offering a new feature that allows users to use AI to personalize their marketing campaigns. (Source: Marketing Land)
- Artificial intelligence platform HubSpot has announced that it will start offering a new feature that allows users to use AI to personalize their marketing campaigns. (Source: Marketing Land)
Data and Analytics
- Data analytics platform Google Analytics has announced that it will start offering a new feature that allows users to track the performance of their marketing campaigns in real-time. (Source: Search Engine Land)
- Data analytics platform Mixpanel has announced that it will start offering a new feature that allows users to track the performance of their marketing campaigns in real-time. (Source: Marketing Land)
These are just a few of the recent digital marketing news and updates.