Digital marketing new tech updates 2019

Here are some of the key digital marketing new tech updates in 2019:

  1. Artificial Intelligence (AI) and Machine Learning (ML): AI and ML continued to play a significant role in digital marketing in 2019. AI-powered chatbots, predictive analytics, and personalized marketing became more prevalent.
  2. Voice Search Optimization (VSO): With the rise of voice assistants like Siri, Alexa, and Google Assistant, VSO became a crucial aspect of digital marketing. Optimizing content for voice search helped businesses reach a wider audience.
  3. Video Marketing: Video content continued to dominate digital marketing in 2019. With the rise of platforms like YouTube, TikTok, and Instagram Reels, video marketing became more accessible and effective.
  4. Influencer Marketing: Influencer marketing continued to grow in popularity, with brands partnering with social media influencers to reach their target audiences.
  5. Podcast Advertising: Podcast advertising became more mainstream in 2019, with brands like Apple, Google, and Amazon investing in podcast ads.
  6. Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies continued to evolve, with applications in digital marketing, such as interactive ads, product demos, and immersive experiences.
  7. 5G Networks: The rollout of 5G networks in 2019 enabled faster data speeds, lower latency, and greater connectivity, paving the way for new digital marketing opportunities.
  8. Customer Data Platforms (CDPs): CDPs became more popular in 2019, allowing businesses to unify customer data from multiple sources and create personalized customer experiences.
  9. Account-Based Marketing (ABM): ABM continued to gain traction in 2019, with businesses using targeted marketing campaigns to reach specific accounts and decision-makers.
  10. Google's BERT Update: Google's BERT update in 2019 improved the search engine's ability to understand natural language and context, affecting the way businesses optimized their content for search.
  11. Facebook's Algorithm Changes: Facebook's algorithm changes in 2019 prioritized content from friends and family over brand content, forcing businesses to adapt their content strategies.
  12. Instagram's E-commerce Features: Instagram introduced e-commerce features like shopping tags, checkout, and IGTV ads, making it easier for businesses to sell products directly on the platform.
  13. LinkedIn's Video Ads: LinkedIn introduced video ads in 2019, allowing businesses to reach professionals and decision-makers on the platform.
  14. Twitter's Video Ads: Twitter also introduced video ads in 2019, enabling businesses to reach a wider audience on the platform.
  15. Google's Smart Display Ads: Google's Smart Display Ads allowed businesses to target specific audiences and demographics, making it easier to reach their target audience.
  16. Amazon's Advertising Platform: Amazon's advertising platform continued to grow in 2019, offering businesses new opportunities to reach customers on the platform.
  17. Google's Local Search Updates: Google's local search updates in 2019 prioritized local businesses and improved the accuracy of local search results.
  18. Facebook's Group Ads: Facebook's Group Ads allowed businesses to target specific groups and communities, making it easier to reach their target audience.
  19. Instagram's Reels: Instagram's Reels feature allowed businesses to create short, engaging videos and reach a wider audience.
  20. YouTube's Premium Features: YouTube's premium features, such as YouTube Premium and YouTube TV, offered businesses new opportunities to reach a wider audience and monetize their content.

These are just a few of the key digital marketing new tech updates in 2019. As technology continues to evolve, it's essential for businesses to stay up-to-date with the latest trends and innovations to remain competitive in the digital landscape.