Digital marketing daily news

Here are some of the top digital marketing news stories from the past 24 hours:

Google Updates

• Google Rolls Out New Algorithm Update to Improve Search Results (Search Engine Journal) - Google has announced a new algorithm update aimed at improving the quality of search results.
• Google My Business Adds New Features for Local Businesses (Search Engine Land) - Google My Business has added new features, including the ability to add photos and videos to business profiles.

Social Media

• Facebook Introduces New Features to Help Small Businesses (The Verge) - Facebook has introduced new features to help small businesses, including a new "Shop" tab and improved analytics.
• Twitter Introduces New Label to Help Users Identify Official Accounts (TechCrunch) - Twitter has introduced a new label to help users identify official accounts, including government and institutional accounts.

SEO

• Google Warns of SEO Risks of Using Automated Link Building Tools (Search Engine Journal) - Google has warned of the risks of using automated link building tools, which can lead to penalties and even site de-indexing.
• Bing Introduces New SEO Tool to Help Webmasters Optimize Their Sites (Search Engine Land) - Bing has introduced a new SEO tool to help webmasters optimize their sites for search.

Email Marketing

• Gmail Introduces New Features to Help Users Manage Their Inboxes (The Verge) - Gmail has introduced new features to help users manage their inboxes, including a new "Snooze" button and improved filtering.
• Email Marketing Benchmarks for Q2 2023 (MarketingProfs) - MarketingProfs has released its quarterly email marketing benchmarks report, which provides insights into email open rates, click-through rates, and conversion rates.

Content Marketing

• The Future of Content Marketing: Trends to Watch in 2023 (Content Marketing Institute) - The Content Marketing Institute has released its annual report on the future of content marketing, highlighting trends such as AI-generated content and interactive content.
• How to Create a Content Calendar That Actually Works (HubSpot) - HubSpot has provided a guide on how to create a content calendar that actually works, including tips on planning, scheduling, and measuring content.

Advertising

• Google Introduces New Ad Format to Help Small Businesses Reach Local Customers (Search Engine Land) - Google has introduced a new ad format to help small businesses reach local customers, including a new "Local Service Ads" format.
• Facebook Introduces New Ad Targeting Options for Small Businesses (The Verge) - Facebook has introduced new ad targeting options for small businesses, including the ability to target based on interests and behaviors.

Analytics

• Google Analytics Introduces New Features to Help Users Track Website Performance (Search Engine Journal) - Google Analytics has introduced new features to help users track website performance, including a new "Page Value" metric.
• How to Use Google Analytics to Improve Your Website's Conversion Rate (Moz) - Moz has provided a guide on how to use Google Analytics to improve your website's conversion rate, including tips on tracking conversions and analyzing data.

I hope you find these news stories helpful!