Digital marketing agency news

Here are some recent news and updates from the digital marketing agency industry:

1. Google's Core Algorithm Update

Google has announced a core algorithm update, which is expected to impact search rankings and website traffic. The update is designed to improve the quality of search results and reduce the impact of low-quality content.

Source: Search Engine Land

2. Facebook's New Ad Targeting Options

Facebook has introduced new ad targeting options, including the ability to target users based on their online behavior, such as browsing history and purchase history.

Source: AdWeek

3. Instagram's E-commerce Features

Instagram has rolled out new e-commerce features, including the ability to tag products in posts and stories, and a "Checkout" feature that allows users to purchase products directly from the app.

Source: The Verge

4. LinkedIn's New Video Ad Format

LinkedIn has introduced a new video ad format, called "Video Ads with Carousels," which allows advertisers to create video ads with multiple cards and images.

Source: AdAge

5. Twitter's New Ad Targeting Options

Twitter has introduced new ad targeting options, including the ability to target users based on their interests, behaviors, and demographics.

Source: Marketing Land

6. HubSpot's Acquisition of Kemvi

HubSpot has acquired Kemvi, a company that specializes in AI-powered sales intelligence. The acquisition is expected to enhance HubSpot's sales and marketing capabilities.

Source: HubSpot Blog

7. Wix's New Website Builder

Wix has launched a new website builder, called Wix ADI (Artificial Design Intelligence), which uses AI to create custom websites for users.

Source: Wix Blog

8. Salesforce's Acquisition of Tableau

Salesforce has acquired Tableau, a company that specializes in data visualization and business intelligence. The acquisition is expected to enhance Salesforce's analytics and reporting capabilities.

Source: Salesforce Blog

9. Google's New Analytics Features

Google has introduced new analytics features, including the ability to track user behavior across multiple devices and platforms.

Source: Google Analytics Blog

10. Amazon's New Advertising Platform

Amazon has launched a new advertising platform, called Amazon Advertising Platform, which allows advertisers to target users based on their Amazon browsing and purchasing behavior.

Source: AdExchanger

These are just a few of the latest news and updates from the digital marketing agency industry. Stay tuned for more updates and insights!