Diesel new in

You're interested in learning more about the new Diesel brand!

Diesel is a popular Italian fashion brand that was founded in 1978 by Renzo Rosso and Adriano Goldschmied. The brand is known for its edgy, avant-garde, and rebellious style, which has made it a favorite among fashion enthusiasts and celebrities alike.

Here are some key facts about the new Diesel brand:

  1. New ownership: In 2020, Diesel was acquired by OTB Group, a global fashion company that also owns other brands like Maison Margiela and Marni.
  2. Rebranding: As part of the new ownership, Diesel has undergone a rebranding effort, introducing a new logo, packaging, and overall aesthetic.
  3. Sustainable fashion: Diesel has made a commitment to sustainability, incorporating eco-friendly materials and production methods into its designs.
  4. New collections: Diesel has launched new collections, including the "Diesel Black Gold" line, which features high-end, avant-garde designs.
  5. Celebrity collaborations: Diesel has collaborated with celebrities like Travis Scott, Lil Nas X, and Bella Hadid on limited-edition collections and campaigns.
  6. Global expansion: Diesel has expanded its presence globally, with new stores opening in major cities like New York, London, and Tokyo.

Some popular Diesel products include:

  1. Denim: Diesel is known for its high-quality denim, offering a range of styles, from classic jeans to trendy distressed designs.
  2. T-shirts: Diesel's T-shirts are a staple in many fashion enthusiasts' wardrobes, featuring bold graphics and witty slogans.
  3. Jackets: Diesel's jackets are a favorite among fashionistas, offering a range of styles, from leather biker jackets to bomber jackets with bold graphics.

Overall, Diesel is a brand that's all about pushing boundaries and challenging the status quo. Its new direction is all about embracing individuality, self-expression, and sustainability.