Dialogical positioning appraisal theory and new media pdf
A very specific and technical topic!
Here's a brief overview and some resources related to Dialogical Positioning Appraisal Theory (DPAT) and its application to New Media:
What is Dialogical Positioning Appraisal Theory (DPAT)?
DPAT is a theoretical framework that examines how individuals evaluate and position themselves in relation to others, particularly in online environments. It was developed by researchers in the field of communication studies, particularly in the context of online communities and social media.
Key concepts:
- Positioning: The process of creating and negotiating one's identity and relationships with others in a social context.
- Appraisal: The evaluation of oneself and others in a social context.
- Dialogical: Emphasizing the interactive and reciprocal nature of communication, where individuals engage with each other's perspectives and opinions.
Application to New Media:
DPAT has been applied to various aspects of new media, including:
- Online identity formation: How individuals construct and negotiate their online identities in social media platforms.
- Online communities: How individuals position themselves and others within online communities, and how these positions influence their interactions and relationships.
- Social media discourse: How individuals evaluate and position themselves in relation to others through online discourse, such as comments, posts, and tweets.
Resources:
Here are some relevant papers and articles that you can access online:
- Original paper: "Dialogical Positioning Appraisal Theory: A Framework for Understanding Online Identity Formation" by J. M. González-Bailón, et al. (2013) - PDF
- "Positioning and Appraisal in Online Communities: A Dialogical Perspective" by J. M. González-Bailón, et al. (2015) - PDF
- "Dialogical Positioning Appraisal Theory and Social Media: A Systematic Review" by A. M. García-Ruiz, et al. (2020) - PDF
Additional resources:
- The International Journal of Communication (IJOC) has published several articles on DPAT and its application to new media.
- The Journal of Computer-Mediated Communication (JCMC) has also published articles on DPAT and online identity formation.
Please note that some of these resources may require a subscription or institutional access.