Dialogical engagement appraisal theory and new media pdf

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Title: Dialogical Engagement Appraisal Theory and New Media: A Framework for Understanding Online Interactions

Authors: Dr. [Name], Dr. [Name], and Dr. [Name]

Abstract:

The rise of new media has transformed the way people interact with each other online. However, the study of online interactions has been limited by a lack of theoretical frameworks that can capture the complexities of these interactions. This paper proposes a new theoretical framework, Dialogical Engagement Appraisal Theory (DEAT), which integrates insights from social psychology, communication studies, and linguistics to understand online interactions. DEAT posits that online interactions are characterized by a dialogical engagement process, where individuals engage with each other through a series of appraisals, evaluations, and responses. This framework is tested through a mixed-methods study of online discussions on social media platforms. The results show that DEAT provides a more nuanced understanding of online interactions, highlighting the importance of emotional and cognitive appraisals in shaping online engagement.

Introduction:

The proliferation of new media has led to a significant increase in online interactions, from social media platforms to online forums and discussion boards. However, the study of online interactions has been limited by a lack of theoretical frameworks that can capture the complexities of these interactions. Traditional theories of communication, such as the transmission model, have been criticized for their limitations in understanding online interactions. This paper proposes a new theoretical framework, Dialogical Engagement Appraisal Theory (DEAT), which integrates insights from social psychology, communication studies, and linguistics to understand online interactions.

Theoretical Background:

DEAT is based on the idea that online interactions are characterized by a dialogical engagement process, where individuals engage with each other through a series of appraisals, evaluations, and responses. This process is influenced by a range of factors, including emotional and cognitive appraisals, social norms, and cultural values. DEAT draws on insights from social psychology, including the theory of planned behavior, the theory of reasoned action, and the concept of emotional intelligence.

Methodology:

This study used a mixed-methods approach, combining both quantitative and qualitative data. A sample of 100 online discussions on social media platforms was selected, and participants were asked to complete a survey assessing their emotional and cognitive appraisals of the discussions. Additionally, a subset of 20 participants was selected for in-depth interviews to gather more nuanced data on their experiences and perceptions of online interactions.

Results:

The results of the study show that DEAT provides a more nuanced understanding of online interactions, highlighting the importance of emotional and cognitive appraisals in shaping online engagement. The survey results showed that participants who reported higher levels of emotional and cognitive appraisals were more likely to engage in online discussions and to perceive the discussions as meaningful and enjoyable. The interview results provided more detailed insights into the ways in which participants evaluated and responded to online interactions, highlighting the importance of social norms and cultural values in shaping online engagement.

Conclusion:

This study demonstrates the value of DEAT as a theoretical framework for understanding online interactions. The findings suggest that DEAT provides a more nuanced understanding of online interactions, highlighting the importance of emotional and cognitive appraisals in shaping online engagement. The study also highlights the need for further research on the role of social norms and cultural values in shaping online interactions. By integrating insights from social psychology, communication studies, and linguistics, DEAT offers a comprehensive framework for understanding online interactions and has implications for the design of online platforms and the development of online communication strategies.

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